Maintaining Conservation Awareness and Accountability Beyond Times of Water Shortage


 It’s not uncommon to observe an increase in behavior conducive to water conservation in times of obvious water shortage, but in order to remedy waste tendencies, these practices and the heightened level of awareness must continue in times when the resource is plenty.

During one of the most lengthy droughts that lasted an astonishing 5 years, the state of California saw a notable increase in awareness of personal consumption and an impressive positive shift in conservation efforts in the short-term. Conservatory inclination was primarily due to the present lack of water and impending unavailability of the resource, prompting residents to limit their usage of such a valuable resource.

The drought prompted residents to install and implement the use of rainwater and gray-water conservation systems in an effort to reduce consumption and limit waste. Through these efforts, a remarkable emergence of ethical value became widespread, bringing new life to the parched state. Water consumption reached a record low at a rate of 57.5 gallons per person daily – a proposed target range that was once viewed as impossible to achieve.

It’s surprising that more people aren’t utilizing the collection of rainwater to accommodate their water consumption needs. Drastically reducing the footprint of consumption in a simple and effective way, gray-water conservation systems make the task incredibly easy, leaving a substantial amount of water from river sources unscathed.

During drought, awareness skyrockets – media, local utility authority and communities all prioritize awareness and accountability of water consumption. The issue lies in times when the resource isn’t abundantly scarce. People are inclined to assume that when droughts have resolved, there is no longer a need to be conscious of water consumption, however, this belief is simply not true.

Executive Director of Wholly H2O, Elizabeth Dougherty, explains that water remains one of the most valuable molecules responsible for sustaining life of our entire population and it should be acknowledged and respected as such. By showing gratitude for our life-source in times of both drought and plenty, we can avoid future water crises, and we will develop an overall higher level of respect and consciousness of our consumption patterns and the health of our people and our earth.

The reality is, we currently draw approximately 80% of urban water stores from rivers. When we contemplate the long-term effects that the depletion of our water sources pose, it’s evident why the need exists to be perpetually mindful of our impact on our environment and our consumption of our most vital resource. If the residential and agricultural communities collaborate to collectively conserve water, our watersheds may remain capable of nourishing generations to come.

 Interested in learning more about water conservation and reuse technologies? Contact us today.